OFF OFF PR / Two Blocks West

OFF OFF PR / Two Blocks West is a New York-based public relations firm that focuses specifically on the performing arts, with a particular emphasis on developing theatrical productions. Founded in 2007, the agency works with a range of clients across the theater ecosystem, from individual performers and independent producers to theater companies and festival organizers. The firm's core mission is to help theatrical works gain visibility through strategic marketing communications, making it a specialized resource for those navigating the competitive New York theater scene.

Who They Serve and How They Help

The agency primarily serves clients involved in live performance, including those producing comedies, dramas, musicals, plays, dance performances, and solo shows. They also work with performers promoting album releases and with productions that are part of larger theater company seasons or independent runs. Given the high volume of theatrical offerings in New York, OFF OFF PR / Two Blocks West helps these clients cut through the noise by developing targeted communication strategies that reach critics, industry professionals, and potential audiences. Their work is particularly valuable for emerging or off-off-Broadway productions that may not have the marketing budgets of larger commercial shows, as the agency provides focused promotional support tailored to the unique challenges of live theater.

Services and Specialties

While OFF OFF PR / Two Blocks West does not publicly list a detailed menu of services, their focus on marketing communications for theatrical productions suggests a range of core public relations capabilities. Based on the needs of their client base, the agency likely offers the following services:

• Press release writing and distribution for show openings and events
• Media outreach and relationship management with theater critics and journalists
• Social media strategy and content creation for productions
• Event planning for opening nights, previews, and industry showcases
• Crisis communication for productions facing negative reviews or controversies
• Media training for performers and directors
• Audience development and community engagement campaigns

These services are designed to support the full lifecycle of a theatrical production, from pre-production announcements through the run of the show and beyond. The agency's deep understanding of the performing arts world allows them to tailor their approach to the specific rhythms and expectations of theater marketing.

Location and Market Presence

Headquartered at 400 W 43rd St in New York, New York, United States, OFF OFF PR / Two Blocks West is situated in the heart of the city's theater district. This location is strategic, as it places the agency within walking distance of Broadway theaters, off-Broadway venues, and the many smaller performance spaces that define New York's vibrant theater scene. Being based in New York, United States, allows the firm to maintain close relationships with local media, critics, and industry stakeholders, which is essential for effective theatrical PR. The agency's physical presence in this cultural hub also means they can attend performances, meet with clients in person, and react quickly to the fast-paced nature of live theater.

Who This Agency Is a Good Fit For

OFF OFF PR / Two Blocks West is best suited for theater professionals and organizations that are producing new or developing works, particularly those operating outside the mainstream Broadway circuit. Independent producers, theater companies with seasonal programming, performers launching solo shows or albums, and festival organizers will find the agency's specialized focus valuable. The firm is also a strong match for clients who need hands-on, personalized attention for their projects rather than the more generalized approach of larger PR agencies. However, because of their niche focus on theatrical productions, they may not be the right fit for clients in other industries or for large-scale commercial theater with established marketing teams. For those seeking a dedicated partner to help their theatrical vision reach audiences in New York and beyond, OFF OFF PR / Two Blocks West offers a targeted and experienced option.