Pensamiento Lateral - Consultora en Relaciones Públicas
Pensamiento Lateral - Consultora en Relaciones Públicas is a public relations agency based in Buenos Aires (founded 2018).
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About Pensamiento Lateral - Consultora en Relaciones Públicas
Founded in 2018 in the heart of Buenos Aires, Argentina, Pensamiento Lateral - Consultora en Relaciones Públicas emerged from a recognition that traditional communications strategies were often disconnected from the hard data that drives modern business decisions. The agency’s founding team, based at 1082 Bernardo de Irigoyen in the Autonomous City of Buenos Aires, set out to bridge the gap between public relations and data analytics. Their core belief is that effective communication—whether internal, external, or crisis-oriented—must be informed by rigorous market research, predictive analytics, and a deep understanding of audience behavior.
Data-Driven Communications as a Core Philosophy
What sets Pensamiento Lateral - Consultora en Relaciones Públicas apart from many traditional PR firms in Argentina is its explicit integration of data science into every facet of its work. The agency describes itself as a consultancy specialized in market research, data mining, and predictive analysis to transform raw information into actionable opportunities. This means that when they develop a communications strategy, they are not relying on intuition alone. Instead, they leverage data lifecycle management, customer data management, data enrichment, and data modeling to build a precise picture of the target audience. This approach extends to text analysis and data visualization, allowing the agency to present complex insights in a clear, compelling way for clients.
Services and Specialties
Pensamiento Lateral - Consultora en Relaciones Públicas offers a suite of services that blend public relations, management consulting, and data analytics. While the agency’s core offerings are rooted in communications, their capabilities are shaped by a strong analytical foundation. Typical services include:
- Estrategias de comunicación (communication strategies) for internal and external audiences
- Community management and social media strategy
- Crisis management and reputation advisory
- Corporate social responsibility (RSE) program design and reporting
- Market segmentation and customer data analysis
- Predictive analytics and business intelligence
- Data security frameworks and data governance consulting
- Data mentoring and data transparency initiatives
- Data for social good projects
- Data automation and integration for communications workflows
This combination of services allows the agency to serve as both a strategic communications partner and a data consultancy. For example, a company facing a crisis might engage them not only for media handling but also for a predictive analysis of how different messaging scenarios could play out across digital channels. Similarly, an organization working on corporate social responsibility could benefit from data-driven impact measurement and transparent reporting.
Who Benefits from This Approach
Pensamiento Lateral - Consultora en Relaciones Públicas is a strong fit for organizations that recognize the growing importance of data in shaping public perception. Companies in the information technology and services sector, as well as those involved in data management, data policy, or predictive analytics, will find the agency’s expertise particularly relevant. However, the agency’s methods are applicable across industries—any business that wants to move beyond guesswork and base its communications on solid evidence will benefit. Based in Buenos Aires, Argentina, the agency is well-positioned to serve local clients while also engaging with international organizations that require data-savvy PR support in the Latin American market. Whether the need is for a strategic communications overhaul, a crisis response plan, or a data-driven community management strategy, Pensamiento Lateral - Consultora en Relaciones Públicas offers a distinctive blend of analytical rigor and communications expertise.
Key facts
- Team size: 1-10 employees
- Headquarters: 1082 Bernardo de Irigoyen, Buenos Aires, Autonomous City of Buenos Aires, Argentina, 1072
- Address: 1082 Bernardo de Irigoyen , Buenos Aires Autonomous City of Buenos Aires Argentina 1072
Keywords & focus
Topics and areas Pensamiento Lateral - Consultora en Relaciones Públicas works with.
- estrategias de comunicacion
- coaching
- comunicacion internaexterna
- community manager
- manejo de crisis
- rse
- public relations & communications services
- management consulting services
- data for social good
- data policy
- data lifecycle management
- customer data management
- predictive analytics
- data security
- data enrichment
- data modeling
- data security frameworks
- market segmentation
- data quality improvement
- data mentoring
- data transparency
- consulting services
- consulting
- business intelligence
- data automation
- data integration
- text analysis
- information technology and services
- data management
- data visualization
- +41 more
Technologies
Mobile Friendly, Apache, Google Font API, WordPress.org
Industries served by Pensamiento Lateral - Consultora en Relaciones Públicas
Pensamiento Lateral - Consultora en Relaciones Públicas works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Pensamiento Lateral - Consultora en Relaciones Públicas
Common questions and answers about Pensamiento Lateral - Consultora en Relaciones Públicas, their services, location, and how to work with them.
- Where is Pensamiento Lateral - Consultora en Relaciones Públicas located?
- Pensamiento Lateral - Consultora en Relaciones Públicas is headquartered in Buenos Aires.
- What services does Pensamiento Lateral - Consultora en Relaciones Públicas offer?
- Pensamiento Lateral - Consultora en Relaciones Públicas offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Pensamiento Lateral - Consultora en Relaciones Públicas serve?
- Pensamiento Lateral - Consultora en Relaciones Públicas serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Pensamiento Lateral - Consultora en Relaciones Públicas a verified PR agency?
- Pensamiento Lateral - Consultora en Relaciones Públicas is listed on Online PR. Verification status is shown on their profile.
- How can I contact Pensamiento Lateral - Consultora en Relaciones Públicas?
- You can visit their website at http://www.pensamientolateral.com.ar
- How many reviews does Pensamiento Lateral - Consultora en Relaciones Públicas have?
- Pensamiento Lateral - Consultora en Relaciones Públicas has 0 client reviews with an average rating of 0.0 out of 5.
- When was Pensamiento Lateral - Consultora en Relaciones Públicas founded?
- Pensamiento Lateral - Consultora en Relaciones Públicas was founded in 2018.
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