PER Agency

PER Agency is a data-driven communications consultancy headquartered in Hamburg, Germany, with additional offices in Munich and Berlin. Founded on January 1, 2023, through the merger of Faktenkontor, deep digital, and Havana Orange, the agency employs around 50 people and operates under the guiding principles of Performance, Evidence, and Relevance (PER). The agency specializes in public relations and communications services, offering a comprehensive suite of data-based analyses, media relations, press releases, creative production, and unique events. By integrating expertise from communications, digital, creative, and data-driven fields, PER Agency develops integrated communication solutions that emphasize evidence-based strategies and measurable performance.

Services and Specialties

PER Agency provides a range of services designed to enhance client visibility and engagement through data-driven methods. The agency utilizes AI technology for various applications, including AI-based prediction of shitstorms, AI agents for PR and public affairs, and AI-supported content optimization. Its offerings also include data-driven media monitoring, reputation analysis, and crisis communication. The agency's approach combines journalistic methods with digital strategy to deliver impactful results. Below is a list of likely services and specialties offered by PER Agency:

• Data-based analysis and communication environment analysis
• Public relations and press releases
• Reputation analysis and management
• Crisis communication and crisis management
• Digital strategy and social media content
• Content marketing and content optimization
• Event marketing and creative production
• Public affairs and B2B communication
• Data analysis in public relations and media resonance
• AI tools for public affairs and AI-based content optimization

Approach and Methodology

PER Agency positions itself as a data-driven communications consultancy that uses evidence to guide its strategies. The agency's methodology is built on the PER framework, which stands for Performance, Evidence, and Relevance. This framework emphasizes the use of data and AI to inform decision-making, ensuring that campaigns are not only creative but also measurable. The agency combines over 20 years of combined experience from its founding agencies with modern digital tools, including AI agents for PR and public affairs. By leveraging data analysis and media monitoring, PER Agency helps clients achieve clear results in areas such as reputation management, thought leadership, and crisis communication. The agency's approach is particularly suited for clients seeking to navigate complex communication environments with actionable insights rather than guesswork.

Location and Credentials

Headquartered in Hamburg, Germany, at 37 Ludwig-Erhard-Strasse, PER Agency also maintains offices in Munich and Berlin, allowing it to serve clients across the DACH region. The agency was established in 2023 through a merger that brought together three specialized agencies, combining their expertise in public relations, digital strategy, and creative production. With around 50 employees, PER Agency is a mid-sized consultancy that can offer personalized attention while leveraging extensive industry knowledge. The agency's credentials are rooted in its data-driven approach and its ability to integrate AI technology into traditional PR practices. This makes it a strong choice for companies looking for evidence-based communication solutions in Germany and beyond.

PER Agency is a good fit for organizations that value measurable results and data-backed strategies in their public relations and communications efforts. Its services are particularly relevant for businesses operating in B2B sectors, those facing reputation challenges, or companies seeking to enhance their digital presence through content marketing and social media. The agency's focus on AI tools and data analysis also appeals to clients who want to stay ahead of trends, such as predicting potential crises or optimizing media resonance. Whether a company needs support with crisis communication, public affairs, or event marketing, PER Agency offers a structured, evidence-based approach that prioritizes performance and relevance.