Portocarrero & Asociados

Founded in 1991 in Madrid, Spain, Portocarrero & Asociados has spent more than three decades helping organizations use strategic communication to achieve their business goals. The agency was established with the belief that effective communication—both internal and external—is a fundamental driver of corporate success. Based in the heart of Madrid at Calle de Victor de la Serna, the firm has grown alongside the city's evolving business landscape, adapting its services to meet the changing needs of clients across various sectors.

Core Services and Strategic Focus

Portocarrero & Asociados specializes in communication consulting that integrates public relations, social media management, and corporate responsibility. The agency's approach centers on aligning communication strategies with clients' broader objectives, ensuring that every message—whether aimed at employees, customers, or the public—reinforces business outcomes. Key areas of expertise include external communication, internal communication, and corporate social responsibility (CSR), which the agency treats as a core component of reputation management. The firm also offers training in communication skills, helping teams improve their ability to engage with stakeholders effectively.

With a strong emphasis on digital channels, Portocarrero & Asociados manages social networks as part of integrated campaigns. The agency understands that in today's connected world, a consistent and authentic online presence is essential for building trust and maintaining visibility. By combining traditional PR tactics with modern digital tools, the firm helps clients navigate the complexities of communicating in both Spanish and international contexts.

Services Offered by Portocarrero & Asociados

• Strategic communication planning and consulting
• External communication and media relations
• Internal communication programs for employee engagement
• Corporate social responsibility (CSR) strategy and reporting
• Social media management and content creation
• Communication training and workshops
• Crisis communication and reputation management
• Brand storytelling and corporate messaging

Who Benefits from Their Expertise

Portocarrero & Asociados is well-suited for mid-sized to large organizations that require a comprehensive communication strategy rather than ad-hoc PR support. Companies in sectors such as finance, healthcare, technology, and consumer goods will find value in the agency's structured approach to building and protecting reputation. The firm is particularly effective for businesses that need to strengthen their internal communication to improve employee alignment, or those looking to develop a credible CSR program that resonates with stakeholders. Startups and growing enterprises in Madrid can also benefit from the agency's experience in crafting clear, consistent messages that support business expansion.

Ultimately, Portocarrero & Asociados is a reliable partner for any organization that recognizes communication as a strategic asset. With deep roots in Madrid and Spain, the agency combines local market knowledge with a broad understanding of global communication trends. Whether the goal is to enhance brand visibility, manage a complex internal change, or build a reputation for social responsibility, the firm offers the expertise and longevity to deliver results.