Positive Interactive Private Limited

Positive Interactive Private Limited provides public relations and marketing communications services from its headquarters in New Delhi, India. Founded in 1995, the firm has developed a broad portfolio of integrated communications offerings, focusing on strategic counsel and execution across traditional and digital media. The agency serves clients in sectors such as IT and telecom, healthcare, and consumer goods, offering a full spectrum of communications support.

Services and Specialties

Positive Interactive Private Limited delivers a range of services designed to meet the communications needs of businesses operating in complex, fast-moving industries. The agency’s core capabilities include media relations, crisis communications, corporate communications, and digital media strategy. Given its focus on IT and telecom, Positive Interactive is well-positioned to help technology companies articulate their value propositions, manage product launches, and navigate regulatory landscapes. The firm also provides healthcare communications, assisting pharmaceutical, medical device, and healthcare service organizations with patient education, physician outreach, and public awareness campaigns. Additional likely services include content creation, social media management, event management, and reputation management.

• Media relations and press release distribution
• Corporate and internal communications
• Crisis and issue management
• Digital and social media strategy
• Content development (blogs, articles, white papers)
• Event planning and management
• Healthcare and pharmaceutical communications
• IT and telecom sector communications

Industries and Client Focus

The agency primarily serves clients in the IT and telecom sectors, where it has built deep expertise over nearly three decades. Positive Interactive Private Limited also works extensively in healthcare communications, helping organizations in this highly regulated industry communicate effectively with stakeholders. The firm’s client base likely includes technology startups, established telecom companies, healthcare providers, and consumer brands seeking integrated communications support. By focusing on these verticals, Positive Interactive has developed a nuanced understanding of the challenges and opportunities facing businesses in these fields, from rapid product cycles in tech to compliance-driven messaging in healthcare.

Approach and Philosophy

Positive Interactive Private Limited positions itself as a strategic partner rather than a transactional service provider. The agency emphasizes a 360-degree approach to communications, meaning it coordinates messaging across channels—traditional media, digital platforms, and in-person events—to ensure consistency and impact. This integrated methodology allows the firm to craft campaigns that resonate with diverse audiences, from investors and regulators to customers and employees. The agency’s long tenure in New Delhi has given it a strong network of media contacts and industry relationships, which it leverages to secure meaningful coverage for clients. While the firm does not claim to be the largest or most prestigious, its sustained presence since the mid-1990s suggests a reliable, results-oriented operation that values long-term client relationships.

Location and Credentials

Based in New Delhi, India, Positive Interactive Private Limited operates from a central location in the capital city, at B-1/6, New Delhi, Delhi, 110016. New Delhi serves as a strategic hub for the firm, given its proximity to government bodies, corporate headquarters, and key media outlets. The agency’s establishment in 1995 makes it one of the longer-standing independent communications firms in India, with nearly three decades of experience navigating the country’s evolving media landscape. This longevity provides clients with a partner that understands both the nuances of Indian markets and the global communications standards expected by multinational corporations.

Positive Interactive Private Limited is a suitable choice for businesses in the IT, telecom, and healthcare sectors that require a dedicated, full-service communications partner based in India. The agency is particularly well-suited for organizations seeking integrated support that spans media relations, digital strategy, and crisis management, especially those with a need for localized expertise in the Indian market. Its focus on strategic, 360-degree communications makes it a practical option for companies looking to build or maintain their reputation in a competitive environment.