Root Communications
Root Communications is a public relations agency based in New York (founded 2012).
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About Root Communications
Root Communications is a technology-focused communications agency based in New York, United States. Founded in 2012, the firm specializes in public relations and communications services for fast-growing international companies, particularly those in the tech sector. Root Communications operates with a strong emphasis on helping businesses—especially those expanding from Asia into the United States—execute smart, data-driven strategies to amplify their global presence. The agency’s work spans crisis management, influencer campaigns, reputation risk analysis, and content marketing, making it a versatile partner for brands navigating complex cross-border narratives.
Services and Specialties
Root Communications offers a comprehensive suite of services tailored to technology companies and startups, particularly those from South Korea and Singapore seeking to establish or scale their footprint in the US market. The agency’s core offerings include media relations, social media management, and content creation, all designed to build credibility and visibility. A key differentiator is its expertise in crisis management and reputation risk analysis, which helps clients prepare for and mitigate potential public relations challenges. Additionally, Root Communications provides KOL/influencer campaigns and product review relations, leveraging its network to secure authentic endorsements and media coverage. The agency also supports international brand expansion through trade show engagement, analyst relations, and content localization, ensuring messaging resonates across regions like APAC and the US.
- Crisis management and crisis planning
- KOL/influencer campaigns and influencer marketing
- Reputation risk analysis and global reputation building
- Media relations and media training
- Content marketing, content creation, and content localization
- Social media management and digital marketing campaigns
- Trade show support and trade show engagement
- Analyst engagement and product review relations
- Executive thought leadership and market research and consulting
Methodology and Regional Expertise
Root Communications approaches each engagement with a strategic, research-backed methodology. The agency begins with market research and consulting to understand a client’s competitive landscape, target audiences, and cultural nuances—especially critical when bridging the gap between Asian markets and the US. This is followed by the development of integrated communications plans that blend media relations, digital marketing, and influencer outreach. A notable strength is Root Communications’ regional expertise in both the US and Asia, particularly South Korea and Singapore. The agency has deep experience working with South Korean tech startups and companies leveraging Singapore as a tech hub, helping them navigate the complexities of international brand expansion. Root Communications also provides media training and executive thought leadership programs to ensure client spokespeople are prepared for high-stakes interviews and public appearances.
Location and Client Fit
Based at 115 S Oxford St in Brooklyn, New York, Root Communications is strategically positioned in one of the world’s most dynamic media and business hubs. The agency’s New York location allows it to tap into a vast network of journalists, analysts, and influencers across the United States. Root Communications is particularly well-suited for international technology companies—especially those from South Korea and Singapore—that are looking to build a strong brand presence in the US market. It is also a strong fit for startups and growth-stage firms that require hands-on support in crisis management, media relations, and content marketing. Companies seeking to establish thought leadership, launch products, or navigate the complexities of cross-border communications will find Root Communications to be a pragmatic and knowledgeable partner.
Key facts
- Team size: 1-10 employees
- Headquarters: 115 S Oxford St, New York, New York, United States, 11217-1607
- Address: 115 S Oxford St , New York New York United States 11217-1607
- SIC codes: 7389
Keywords & focus
Topics and areas Root Communications works with.
- public relations & communications services
- crisis management
- pr agency
- kol/influencer campaigns
- reputation risk analysis
- digital marketing campaigns
- crisis planning
- global reputation building
- media and content creation
- public relations and communications
- public relations agencies
- social media management
- content creation
- trade show engagement
- international brand expansion
- apac and us regions
- media training
- media relations
- content marketing
- b2b
- south korea tech startups
- trade show support
- singapore as a tech hub
- product review relations
- executive thought leadership
- regional expertise
- content localization
- analyst engagement
- influencer marketing
- market research and consulting
- +24 more
Technologies
Gmail, Google Apps, Amazon AWS, Slack, AI
Industries served by Root Communications
Root Communications works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in New York
If you are looking for alternatives or more options in New York, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Root Communications
Common questions and answers about Root Communications, their services, location, and how to work with them.
- Where is Root Communications located?
- Root Communications is headquartered in New York.
- What services does Root Communications offer?
- Root Communications offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Root Communications serve?
- Root Communications serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Root Communications a verified PR agency?
- Root Communications is listed on Online PR. Verification status is shown on their profile.
- How can I contact Root Communications?
- You can visit their website at http://www.rootcomms.com
- How many reviews does Root Communications have?
- Root Communications has 0 client reviews with an average rating of 0.0 out of 5.
- When was Root Communications founded?
- Root Communications was founded in 2012.
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