Sequel Group
Sequel Group is a public relations agency based in United Kingdom (founded 2009).
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About Sequel Group
Sequel Group is a London-based internal communications and employee engagement agency that helps large organisations connect with their people through strategy, content, and technology. Founded in 2009 and employee-owned, the agency operates from its headquarters at 9 Appold Street in the City of London, United Kingdom. Instead of taking a one-size-fits-all approach, Sequel Group tailors its work to each client’s specific culture, challenges, and digital maturity.
Services and Specialties
Sequel Group’s service offering spans the full spectrum of internal communications, from initial audit and strategy through to content creation and digital implementation. The agency is particularly known for its work in employee experience, digital transformation, and intranet adoption. Its team of 28 professionals produces a wide range of deliverables, including printed magazines, interactive PDFs, e-zines, video content, microsites, and apps. The agency also offers training for internal communicators, covering both foundational skills and advanced digital communication tools. Below is a summary of their core service areas:
- Internal communications strategy and consulting
- Employee engagement content (video, print, digital)
- Intranet and SharePoint/O365 adoption and strategies
- Measurement and analytics for communications effectiveness
- Digital transformation and future of work consulting
- Internal comms training and courses
- Events app development for internal communicators
- Audit and insight services
Who They Help
Sequel Group works primarily with large enterprises and public sector organisations across the United Kingdom. Their client roster includes well-known names such as Lloyds Bank, Heineken, and Bupa. The agency is a good fit for businesses that are undergoing significant change—whether that’s a merger, a digital transformation programme, or a shift to hybrid working—and need to keep employees informed, engaged, and aligned. Their expertise in intranet adoption and SharePoint/O365 strategies is particularly relevant for companies rolling out new digital workplace tools. Sequel Group also serves organisations that want to move beyond email and newsletters, using richer formats like video, apps, and interactive content to reach dispersed workforces.
Approach and Philosophy
Sequel Group’s approach is rooted in data and insight. They begin most engagements with an audit or diagnostic phase to understand the current state of internal communications, employee sentiment, and digital tool usage. From there, they develop a strategy that aligns with the client’s business objectives and employee experience goals. The agency places a strong emphasis on measurement, helping clients track the impact of their communications on engagement, productivity, and behaviour change. Sequel Group also publishes an annual IC Trends Report, which aggregates industry data and provides benchmarking for internal communicators. Their employee-owned structure means that the team has a direct stake in delivering quality work, which contributes to their long track record of client relationships.
Location and Credentials
Sequel Group is headquartered at 9 Appold Street, London, EC2A 2AP, in the United Kingdom. The agency has been operating since 2009 and has received over 120 awards over the past 15 years, reflecting consistent recognition from industry bodies. In addition to its commercial work, Sequel Group engages in community initiatives, including a partnership with The Ben Kinsella Trust to support knife-crime prevention. With a team of 28 professionals and an employee-owned model, the agency combines the agility of a smaller consultancy with the resources and reach needed to serve large, complex organisations.
Sequel Group is a strong fit for organisations in the United Kingdom that are looking to improve employee engagement, modernise their internal communications, or navigate digital transformation. Their combination of strategic consulting, creative content, and technical implementation makes them suitable for companies that want a partner who can handle everything from high-level planning to hands-on production. Businesses facing communication challenges around change management, intranet adoption, or cultural alignment would benefit from engaging Sequel Group.
Key facts
- Team size: 11-50 employees
- Headquarters: 9 Appold Street, England, United Kingdom, EC2A 2AP
- Address: 9 Appold Street England United Kingdom EC2A 2AP
- SIC codes: 8742
Keywords & focus
Topics and areas Sequel Group works with.
- corporate communications
- employee experience
- video
- microsites
- printed magazines
- internal communications training
- content
- technology
- web design
- measurement
- future of work
- b2b
- digital
- interactive pdfs
- strategy
- insight
- employee engagement
- digital transformation
- training
- ezinesemail newsletters
- intranet sharepoint o365 adoption & strategies
- audit
- apps
- internal comms courses
- events app for internal communicators
- internal communications
- public relations & communications services
- ic trends report
- communication solutions
- digital communication tools
- +70 more
Technologies
Cloudflare DNS, Gmail, Outlook, Google Apps, Microsoft Office 365, Zendesk, Backbone JS Library, Google Tag Manager, Google Font API, Vimeo, Mobile Friendly, Apache, reCAPTCHA, WordPress.org, Remote
Industries served by Sequel Group
Sequel Group works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in United Kingdom
If you are looking for alternatives or more options in United Kingdom, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Sequel Group
Common questions and answers about Sequel Group, their services, location, and how to work with them.
- Where is Sequel Group located?
- Sequel Group is headquartered in United Kingdom.
- What services does Sequel Group offer?
- Sequel Group offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Sequel Group serve?
- Sequel Group serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Sequel Group a verified PR agency?
- Sequel Group is listed on Online PR. Verification status is shown on their profile.
- How can I contact Sequel Group?
- You can visit their website at http://www.sequelgroup.co.uk
- How many reviews does Sequel Group have?
- Sequel Group has 0 client reviews with an average rating of 0.0 out of 5.
- When was Sequel Group founded?
- Sequel Group was founded in 2009.
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