Sobraz

Sobraz operates from the dynamic communications hub of Istanbul, Turkey, a city that bridges Europe and Asia and serves as the commercial heart of the country. Founded in 2013, the agency has carved out a distinct space in Turkey's competitive public relations landscape by focusing on purpose-driven communication. With a team of 10-50 professionals and an estimated annual revenue of around $1.3 million, Sobraz has established itself as an independent agency that prioritizes strategic storytelling, social impact, and creative campaign development.

Core Services and Strategic Approach

Sobraz offers a comprehensive suite of public relations and communications services designed to help brands navigate complex market dynamics. The agency specializes in blending traditional media relations with modern digital strategies, ensuring clients maintain a cohesive presence across all channels. Key areas of expertise include crisis management, where Sobraz helps organizations protect their reputation during challenging times, and marketing communications that align brand messaging with audience expectations. The agency also excels in strategic and creative content creation, developing narratives that resonate with consumers while supporting broader business objectives. Event management and project management are additional pillars of Sobraz's service offering, allowing the agency to execute large-scale initiatives from concept to completion.

Beyond standard PR functions, Sobraz has developed a reputation for managing brand ambassador programs and fostering brand collaborations. The agency works with clients to identify influencers and ambassadors who authentically represent brand values, creating long-term partnerships that drive engagement. Sobraz also integrates brand activism and community support into its campaigns, helping companies take meaningful stances on social issues. This approach is supported by expertise in digital collections, metaverse campaigns, and social campaigns, reflecting the agency's commitment to staying at the forefront of emerging trends.

• Strategic and Creative Content Creation
• Marketing Communications
• Event Management and Project Management
• Crisis Management
• Traditional and Digital Media Communications
• Brand Ambassador Program Management
• Brand Collaboration and Brand Activism
• Influencer Marketing and Social Media Marketing
• Digital Campaigns and Metaverse Experiences
• Brand Positioning and Brand Storytelling

Notable Client Work and Industry Focus

Sobraz has demonstrated its capability through collaborations with well-known Turkish brands such as Elidor and Boyner. These partnerships highlight the agency's ability to enhance social impact through compelling storytelling. For Elidor, Sobraz developed campaigns that connected the brand's values with consumer aspirations, while work with Boyner involved initiatives that strengthened the retailer's community engagement. The agency's portfolio spans multiple industries, including retail, consumer goods, and lifestyle, with a particular strength in translating brand narratives into tangible social campaigns. Sobraz's leadership, under founder Soydan Canbaz and a team of experienced executives, ensures that each project receives strategic oversight and creative direction.

Why Sobraz Stands Out in Istanbul's PR Scene

Istanbul's communications market is crowded with agencies offering similar services, but Sobraz differentiates itself through its focus on brand activism and social storytelling. The agency does not simply execute campaigns; it helps clients define their brand's role in society and communicate that purpose effectively. This approach requires deep understanding of both local Turkish culture and global communication trends, a balance that Sobraz has refined since its founding. The agency's experience with metaverse campaigns and digital collections also positions it well for forward-thinking brands looking to experiment with new technologies. Sobraz's team brings together expertise in marketing and advertising, content creation, and social media marketing, allowing for integrated campaigns that move beyond traditional PR boundaries.

Sobraz is particularly well-suited for brands that want to align their marketing efforts with social causes and community impact. Companies in the retail, consumer goods, and lifestyle sectors will find the agency's approach to brand storytelling and ambassador programs especially relevant. Organizations facing reputational challenges or seeking to refresh their brand positioning can also benefit from Sobraz's crisis management and strategic communication services. With its base in Istanbul, Turkey, the agency is an ideal partner for both local companies looking to strengthen their domestic presence and international brands entering the Turkish market. Sobraz's blend of creative ambition and practical execution makes it a reliable choice for businesses that value authentic, purpose-driven communication.