Straub & Straub GmbH

Straub & Straub GmbH is a German public relations and communications agency that works with businesses across a variety of sectors, including tourism, lifestyle, telecommunications, IT, aviation, retail, and industry. Founded in 2004, the agency serves a diverse client base, ranging from midsize companies to larger enterprises, offering strategic communications support that blends traditional PR with modern digital marketing. The firm is particularly known for its long-standing client relationships, often acting as a trusted sparring partner for its customers over many years.

Core Approach and Expertise

Straub & Straub GmbH positions itself as a hands-on agency that combines classic media relations with contemporary content marketing and crisis communication. The agency’s approach is built on a strategic foundation, emphasizing media work that is both well-planned and adaptive to changing market conditions. A key strength lies in its integrated structure: a dedicated online and social media unit works closely with all PR teams, ensuring that digital communication is woven into every aspect of a campaign. This seamless collaboration extends to the agency’s in-house editorial and graphic design departments, which produce tailored content for press, bloggers, and other stakeholders. The agency is also experienced in crisis communication, helping clients manage reputation during difficult periods, and in stakeholder management, ensuring that all relevant audiences are reached effectively.

Services and Specialties

While Straub & Straub GmbH does not publish a fixed service list, its demonstrated capabilities and keyword focus indicate a broad range of offerings. The agency’s work is centered on helping clients navigate the modern communications landscape with a mix of traditional and digital tools. Based on its activities, likely services include:

• Strategic communications consulting (Unternehmenskommunikation)
• Brand and product PR (Marken und Produkt-PR)
• Crisis communication and media relations in emergencies (Krisenkommunikation, Medienarbeit in Krisen)
• Content marketing and content strategy, including for energy companies
• Corporate publishing and content production (print and digital)
• Social media management and influencer marketing
• Search engine optimization (SEO) and online marketing
• Event management (press events, fireside chats, background discussions, editorial tours)
• Media production (text, graphic design, video)
• Press office services and interim press spokesperson roles
• Change communication and municipal consulting (Kommunalberatung)

These services reflect the agency’s ability to cover the full spectrum of communications, from strategic planning to content creation and distribution. By combining PR with digital marketing, Straub & Straub GmbH helps clients build and maintain their public profile across multiple channels.

Location and Market Presence

Headquartered in Hamburg, Germany, at 6 Stormarnplatz, Straub & Straub GmbH also has a presence in Stuttgart, allowing it to serve clients across northern and southern Germany. Hamburg is a major media and business hub, and the agency’s location there provides access to a wide network of journalists, bloggers, and industry contacts. The firm’s work spans multiple regions and sectors, but it maintains a strong focus on the German-speaking market. Its team of PR, online, and creative professionals works from these two offices to deliver integrated campaigns for clients in industries such as tourism, lifestyle, telecommunications, IT, aviation, retail, and industrial sectors.

Straub & Straub GmbH is a good fit for organizations seeking a reliable, family-run agency that values long-term partnerships over short-term projects. The agency is particularly suited for companies in Germany or German-speaking markets that need a partner capable of handling both strategic communications and day-to-day media relations. Clients in regulated or reputation-sensitive sectors like healthcare, energy, or aviation will find the agency’s crisis communication and stakeholder management expertise especially valuable. Additionally, businesses looking to modernize their communications approach—integrating traditional PR with content marketing, social media, and SEO—will benefit from the agency’s integrated service model. With over two decades of experience and a focus on building lasting relationships, Straub & Straub GmbH offers a steady, knowledgeable hand for companies navigating the complexities of modern public relations.