The 23 Watts

The 23 Watts is an integrated communications agency based in New Delhi, India, with a secondary office in Bengaluru. Founded in 2020, the agency has quickly established itself in the public relations and communications landscape, focusing on employee communications, employer branding, and social media management. It serves a mix of local and international clients, including a notable partnership with Cisco APJC, where it manages employee engagement strategies for 20,000 employees across ten countries. The agency emphasizes purposeful communications and productivity, with a particular focus on employee experience and culture-building.

Industries and Service Offerings

The 23 Watts primarily operates within the public relations and communications industry, with a strong specialization in internal and external communications. Its services are tailored to help organizations build and maintain their brand reputation, engage employees, and foster a positive workplace culture. Key areas of expertise include:

• Public relations and media relations
• Employee communications and internal engagement
• Employer branding and culture-building
• Social media management and strategy
• Crisis communications and reputation management
• Content creation and storytelling
• Digital and integrated marketing communications

These services are designed to support both corporate clients and organizations in the technology, professional services, and consumer sectors. The agency’s work with Cisco APJC highlights its capability in managing large-scale employee communications across multiple countries, demonstrating a deep understanding of cross-cultural and remote workforce dynamics.

Methodology and Approach

The 23 Watts takes a purposeful approach to communications, prioritizing transparency, creativity, and measurable outcomes. The agency focuses on employee experience and culture-building as core pillars, recognizing that engaged employees are key to business success. Its methodology involves a collaborative process with clients, starting with a deep dive into organizational goals and audience needs. The 23 Watts then develops integrated strategies that combine public relations, social media, and internal communications to deliver consistent messaging. The agency also emphasizes data-driven insights, using analytics to refine campaigns and demonstrate ROI. This approach has contributed to its financial growth, including a revenue increase and a notable rise in profit and net worth for FY 2022.

Location and Client Fit

Based in New Delhi, India, with a second office in Bengaluru, The 23 Watts operates across the country and serves clients in the Asia-Pacific region. Its team of 1-50 employees allows for a boutique, client-focused service while maintaining the capacity to handle large-scale projects. The agency is particularly well-suited for organizations seeking to improve employee engagement, build a strong employer brand, or manage public relations for technology and professional services firms. It is also a good fit for companies looking for a partner with experience in cross-border communications, as demonstrated by its work with Cisco. The 23 Watts is ideal for clients who value a strategic, transparent, and creative approach to communications, especially those prioritizing internal culture and employee experience alongside external reputation.