The Sideways Life
The Sideways Life is a public relations agency based in Portland (founded 2020).
This profile is unclaimed. Register as an agency to claim it.
About The Sideways Life
The Sideways Life is a boutique public relations and communications agency based in Portland, Oregon, United States, founded in 2020. The agency specializes in serving brands that cater to an active, adventure-seeking audience with a strong sense of style—think outdoor gear, action sports, and lifestyle companies that want to connect with people who surf, snowboard, skate, run, and explore. It works with a range of clients, from startups in the outdoor and action sports space to established heritage brands, and has a particular affinity for mission-driven organizations and cultural projects, such as the documentary "Wade in The Water – a Journey into Black Surfing & Aquatic Culture."
How The Sideways Life Helps Brands Connect with Active Audiences
The Sideways Life positions itself as a storyteller and connector, helping brands cut through the noise in the crowded outdoor and action sports market. Rather than taking a one-size-fits-all approach, the agency develops bespoke public relations and social media strategies tailored to each client's unique identity and audience. The team focuses on earned media placements, influencer engagement, and content creation that feels authentic to the lifestyle of their target demographic—people who value performance, style, and adventure equally. By leveraging deep relationships with media outlets and influencers in the outdoor, surf, skate, and snowboard worlds, The Sideways Life helps brands build credibility and visibility among a discerning, experience-driven consumer base.
Services and Specialties
The Sideways Life offers a comprehensive suite of services that span both traditional PR and modern digital marketing. While the agency's core strength lies in media relations and storytelling for the outdoor and action sports industries, it also provides strategic social media management, content production, and campaign management. Based on the agency's keywords and client work, its typical service offerings include:
- Public relations and communications strategy development
- Media relations and earned media placement
- Influencer engagement and management
- Content creation (photography, video, written storytelling)
- Social media strategy and management (including LinkedIn strategy)
- Social media audits and campaign optimization
- Brand positioning and messaging for outdoor and action sports brands
- Media buying and affiliate marketing support
- Event and campaign management for product launches and brand activations
The agency's work with clients like Outdoor Research, K2, Stellar Equipment, Roark, and 66° North demonstrates a particular expertise in blending performance-driven outdoor messaging with urban style branding. The Sideways Life also shows a commitment to cultural storytelling, as seen in its support of the College Skateboarding Education Foundation and the documentary on Black surfing culture.
Based in Portland, Serving a Global Audience
Operating from Portland, Oregon, in the United States, The Sideways Life is well-positioned to serve the outdoor industry, which has a strong presence in the Pacific Northwest. The agency's location gives it proximity to major outdoor brands and media outlets, while its digital-first approach allows it to work with clients and partners across North America and beyond. Portland's culture of creativity, sustainability, and outdoor recreation aligns naturally with the agency's focus on adventure-seeking, style-conscious consumers. Whether a brand is launching a new product line, entering the action sports market, or seeking to deepen its connection with a niche audience, The Sideways Life offers a tailored, hands-on approach that prioritizes authentic storytelling over buzzwords.
The Sideways Life is a good fit for small to midsize brands in the outdoor, action sports, and lifestyle sectors that want a dedicated, boutique agency with deep industry connections. It's also well-suited for cultural projects and nonprofits that need PR and social media support to amplify their mission. Brands that value creativity, niche expertise, and a collaborative partnership—rather than a large agency's bureaucracy—will find The Sideways Life's approach effective and refreshing.
Key facts
- Team size: 1-10 employees
- Headquarters: Portland, Oregon, United States
- Address: Portland Oregon United States
- SIC codes: 7311
Keywords & focus
Topics and areas The Sideways Life works with.
- surfing
- public relations
- outdoor industry
- marketing
- skateboarding
- brand strategy
- media
- social strategy
- linkedin strategy
- content creation
- media buying
- communications
- affiliate marketing
- action sports
- social media
- earned media
- influencer engagement
- snowboarding
- social media audits
- running
- public relations & communications services
- campaign management
- urban style branding
- media placements
- storytelling
- brand marketing
- adventure audience targeting
- media relations
- outdoor performance
- brand positioning
- +39 more
Technologies
NSOne, Gmail, Google Apps, Slack, Typekit, Micro, Remote, AI, IoT, Android, Node.js
Industries served by The Sideways Life
The Sideways Life works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Portland
If you are looking for alternatives or more options in Portland, here are other public relations agencies in the same city you can compare.
Frequently asked questions about The Sideways Life
Common questions and answers about The Sideways Life, their services, location, and how to work with them.
- Where is The Sideways Life located?
- The Sideways Life is headquartered in Portland.
- What services does The Sideways Life offer?
- The Sideways Life offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does The Sideways Life serve?
- The Sideways Life serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is The Sideways Life a verified PR agency?
- The Sideways Life is listed on Online PR. Verification status is shown on their profile.
- How can I contact The Sideways Life?
- You can visit their website at http://www.thesidewayslife.com
- How many reviews does The Sideways Life have?
- The Sideways Life has 0 client reviews with an average rating of 0.0 out of 5.
- When was The Sideways Life founded?
- The Sideways Life was founded in 2020.
Share your experience
Be the first to leave a review for The Sideways Life.
Are you The Sideways Life?
This profile hasn't been claimed yet. Claim it to start receiving quote requests directly from clients, manage your listing, and respond to leads.
Claim this listingLooking for The Sideways Life? Visit their website to contact them directly.