ÜNİTE Edelman

ÜNİTE Edelman is a strategic communications consultancy based in Istanbul, Turkey, specializing in public relations and communications. Founded in 1998, the firm serves clients across diverse sectors including consumer internet, health, financial services, and corporate responsibility. As the exclusive affiliate of the global PR firm Edelman since 2011, ÜNİTE Edelman brings a blend of local market expertise and international best practices to its work in Istanbul and beyond.

Core Services and Specialties

ÜNİTE Edelman offers a multidisciplinary range of services tailored to support clients' business and marketing objectives. The firm's approach is grounded in building trust between businesses and their stakeholders, with a focus on ethical practices. Key service areas include:

• Brand communications and corporate reputation management
• Health communications and sustainability communications
• Internal communications and financial communications
• Digital communications and social media management
• Corporate responsibility communications and advertising
• Public relations and media relations
• Event promotion and strategic counsel

These services are designed to address the specific needs of industries such as consumer internet, information technology, and corporate sectors. For instance, in health communications, the firm helps clients navigate complex regulatory environments and public perception, while in sustainability communications, it supports organizations in articulating their environmental and social impact.

Methodology and Approach

ÜNİTE Edelman employs a "Business to Human" communications approach, emphasizing the importance of connecting with audiences on a personal level. This methodology is rooted in the belief that trust is the currency of modern business, and it guides the firm's work in corporate reputation management and brand communications. The consultancy is committed to advancing gender equality and sustainable business models, addressing global challenges through its strategic counsel. Notably, ÜNİTE Edelman has collaborated with organizations such as the Franchise Istanbul Expo and Tüyap Istanbul/Messe Düsseldorf, demonstrating its involvement in the franchise and industrial sectors. The firm's integration with Edelman's global network provides access to research, tools, and insights that enhance its local capabilities in Istanbul, Turkey.

Location and Market Presence

Based at 34 Dellalzade Sokak in Istanbul, Turkey, ÜNİTE Edelman operates from a strategic hub that bridges Europe and Asia. This location allows the firm to serve a wide range of clients, from local startups to multinational corporations, across industries like consumer internet and information technology. The Istanbul office benefits from Turkey's dynamic market, where sectors such as retail, finance, and healthcare are rapidly evolving. ÜNİTE Edelman's deep understanding of the local business landscape, combined with its global affiliation, makes it a valuable partner for organizations seeking to build trust and manage communications effectively in this region.

ÜNİTE Edelman is well-suited for organizations looking for a strategic communications partner with a strong ethical foundation and a focus on trust-building. Companies in sectors such as health, finance, technology, and consumer goods will find particular value in the firm's expertise in brand communications, corporate responsibility, and digital strategies. Whether for a long-term reputation management program or a targeted campaign, ÜNİTE Edelman offers a thoughtful, research-driven approach that aligns with clients' business goals in Istanbul, Turkey, and beyond.