Vivacity Media Group
Vivacity Media Group is a public relations agency based in New York (founded 2014).
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About Vivacity Media Group
Vivacity Media Group is a New York-based boutique public relations agency that specializes in the performing arts and entertainment sectors. Founded in January 2014 by veteran press agents Leslie Papa (President) and Whitney Holden Gore (Vice President), both former executives of The Hartman Group, the firm operates from its headquarters at 1650 Broadway in New York, United States. The agency focuses exclusively on public relations and communications services for theatre, live entertainment, and related cultural events, offering a highly personalized approach to media relations and campaign strategy.
Specialization in Theatre and Live Entertainment PR
Vivacity Media Group has carved out a distinct niche in the competitive landscape of entertainment PR, concentrating almost entirely on Broadway, Off-Broadway, and national touring productions. Their client roster reflects this focus, with credits including major shows such as Jagged Little Pill, Rock of Ages, Little Shop of Horrors, Heathers: The Musical, and the Big Apple Circus at Lincoln Center. The agency's deep understanding of the theatre industry allows it to craft press campaigns that resonate with both mainstream media and specialized arts outlets. By limiting its client list to a select number of productions at any given time, Vivacity Media Group ensures that each project receives consistent, hands-on attention from senior team members, avoiding the cookie-cutter approaches common in larger firms.
Core Services and Capabilities
While Vivacity Media Group's primary offering is strategic publicity for live entertainment, their services extend across the full spectrum of PR and communications needs for theatre and arts organizations. Typical services include:
- Press campaign strategy and media relations for Broadway and Off-Broadway shows
- Publicity for national tours and live entertainment events
- Red carpet management and press appearance coordination
- Media coverage and press outreach for theatre productions
- Publicity tools creation (press kits, media alerts, bios, and fact sheets)
- Social media marketing and storytelling for entertainment brands
- Event management for opening nights, galas, and special performances
- Client acquisition and brand elevation through strategic communications
Methodology and Philosophy
The agency's operating philosophy is rooted in the concept of "vivacity"—infusing every partnership and campaign with energy and vitality. This approach translates into a collaborative, tailored methodology where each show or client receives a unique press plan designed around its specific narrative and strengths. Vivacity Media Group emphasizes strategic planning and project management, working closely with producers, marketing teams, and creative stakeholders to ensure consistent messaging across all media channels. The firm's boutique structure allows for direct involvement from the founders in day-to-day operations, providing clients with a level of senior-level attention that is rare in larger agencies. This hands-on model is particularly well-suited for productions that require nuanced media positioning, from intimate Off-Broadway plays to large-scale touring spectacles.
Based in the heart of New York's theatre district, Vivacity Media Group benefits from its proximity to the industry's key players and media outlets. The agency's location at 1650 Broadway places it within walking distance of many Broadway theatres, press offices, and industry events, facilitating real-time collaboration and rapid response to breaking news. As a New York-based agency, Vivacity Media Group is deeply embedded in the city's cultural fabric, which enhances its ability to generate media coverage for both established and emerging productions.
Vivacity Media Group is an ideal fit for theatre producers, performing arts organizations, and live entertainment companies seeking a dedicated, boutique PR partner that understands the nuances of the industry. The agency is particularly well-suited for Broadway and Off-Broadway shows, national tours, and cultural events that require strategic media relations and a personalized approach. With a track record that includes some of the most recognizable titles in contemporary theatre, Vivacity Media Group offers a focused, senior-led service that prioritizes quality over volume, making it a strong choice for clients who value individualized attention and deep industry expertise.
Key facts
- Team size: 1-10 employees
- Headquarters: 1650 Broadway, New York, New York, United States, 10019-6392
- Address: 1650 Broadway , New York New York United States 10019-6392
- SIC codes: 7389
Keywords & focus
Topics and areas Vivacity Media Group works with.
- national tours
- theatre
- public relations
- performing arts
- broadway
- offbroadway
- entertainment
- publicity
- media relations
- public relations & communications services
- media coverage for theater
- storytelling
- theater pr
- publicity consulting
- press campaign strategy
- broadway publicity
- red carpet management
- entertainment & arts
- client acquisition
- event management
- publicity tools creation
- media & communications
- press outreach
- services
- press appearances
- project management
- live entertainment publicity
- social media marketing
- off-broadway campaigns
- public relations agencies
- +14 more
Technologies
Outlook, Google Cloud Hosting, WP Engine, Slack, Vimeo, Nginx, WordPress.org, Google Font API, Mobile Friendly, Reviews, Circle
Industries served by Vivacity Media Group
Vivacity Media Group works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Vivacity Media Group
Common questions and answers about Vivacity Media Group, their services, location, and how to work with them.
- Where is Vivacity Media Group located?
- Vivacity Media Group is headquartered in New York.
- What services does Vivacity Media Group offer?
- Vivacity Media Group offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Vivacity Media Group serve?
- Vivacity Media Group serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Vivacity Media Group a verified PR agency?
- Vivacity Media Group is listed on Online PR. Verification status is shown on their profile.
- How can I contact Vivacity Media Group?
- You can visit their website at http://www.vivacityny.com
- How many reviews does Vivacity Media Group have?
- Vivacity Media Group has 0 client reviews with an average rating of 0.0 out of 5.
- When was Vivacity Media Group founded?
- Vivacity Media Group was founded in 2014.
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