2BA Consulting

2BA Consulting is a public relations and communications agency headquartered in Madrid, Spain. Founded in 2009, the firm focuses on bridging business opportunities between Europe and key markets in Latin America, specifically Buenos Aires, Argentina, and Bahia, Brazil. The agency applies marketing and public relations tools to connect entrepreneurs, business owners, and investors, facilitating new ventures and foreign investment flows. Its core offering revolves around internationalization, innovation, and strategic communications within the B2B and B2C sectors.

Core Services and Specialties

2BA Consulting provides a suite of services tailored to companies seeking to enter or expand in the Argentine and Brazilian markets. The agency's expertise spans investor relations, public relations, and marketing strategy, all geared toward enabling cross-border business development. Key service areas include:

• Investor relations and capital raising support
• Public relations campaigns for market entry and brand positioning
• Marketing strategy development for new businesses and investments
• Market research and feasibility studies
• Logistical, legal, and financial facilitation for foreign investment
• Web hosting and domain management services for digital presence
• Customer support and website maintenance
• B2B and B2C communications consulting
• Innovation and technology sector advisory

While the agency's primary focus is on marketing and PR, its service list also includes technical offerings like hosting setup, domain hosting, and computing infrastructure support, reflecting a holistic approach to helping clients establish a foothold in new markets. This combination of communications and IT services is designed to address both the promotional and operational needs of international businesses.

Methodology and Approach

2BA Consulting operates through a network of specialized consultants based in Buenos Aires and Bahia. The agency's process begins with identifying viable business opportunities, followed by market analysis, investor outreach, marketing plan creation, and ongoing negotiation support. This end-to-end approach ensures that clients receive comprehensive guidance from initial concept to final execution. The agency emphasizes the high acceptability of foreign investment in its target markets, noting that both Argentina and Brazil offer diversified sectors with strong entrepreneurial cultures and innovative ideas ready for scaling. By acting as a bridge between European investors and Latin American opportunities, 2BA Consulting facilitates the legal, financial, and logistical steps necessary for smooth cross-border transactions.

Location and Market Focus

Based in Madrid, Spain, 2BA Consulting is strategically positioned to serve European clients looking to expand into Latin America. The agency's headquarters in the Community of Madrid provides a central European base, while its consultant network in Buenos Aires and Bahia offers on-the-ground expertise. The firm's dual-market focus on Argentina and Brazil allows it to specialize in two of the region's largest economies, both known for their innovation ecosystems and receptive stance toward foreign capital. For companies in the information technology and services sector, or those involved in data processing and related fields, 2BA Consulting provides tailored support to navigate local regulations, cultural nuances, and business practices.

2BA Consulting is best suited for European companies, entrepreneurs, and investors seeking a trusted partner to enter the Argentine or Brazilian markets. The agency's integrated approach—combining public relations, marketing, investor relations, and technical services—makes it a practical choice for businesses that require both strategic communications and operational support during international expansion. Its long-standing presence since 2009 and focus on high-growth sectors like technology and innovation further position it as a reliable resource for cross-border ventures.