ABCOM

ABCOM, also known as AB Comunicaciones or Ab Com y Asociados S.A., is an integrated communications agency based in Buenos Aires, Argentina. Founded in 2000, the agency focuses on people-centered communication services, specializing in public relations, internal communications, cultural transformation, and employer branding. With a team of 30 professionals, ABCOM offers a comprehensive suite of services designed to enhance how organizations connect with their employees, stakeholders, and the public.

Services and Specialties

ABCOM provides a wide range of services that span both internal and external communications. Their core offerings include communication diagnosis and planning, content development, and campaign management for internal and external audiences. The agency is particularly known for its work in organizational culture and climate, employee experience design, and change management. They also support corporate wellness initiatives, sustainability communication, and corporate social responsibility (CSR) programs. ABCOM’s expertise extends to digital transformation, including the management of internal social networks and social media strategies. Additionally, they offer branding, rebranding, and corporate identity services, along with graphic and multimedia design. Training in communication and leadership is another key area, helping organizations build stronger internal capabilities.

Who They Help

ABCOM works with a diverse range of clients, primarily medium to large organizations in Argentina and across Latin America. The agency is especially suited for companies undergoing significant change—such as mergers, acquisitions, or corporate relocations—where effective communication is critical. Their focus on employee engagement, internal branding, and corporate culture makes them a strong partner for businesses looking to improve workplace climate, attract and retain talent, or align their workforce around new strategic goals. ABCOM also assists organizations in communicating their sustainability and social responsibility efforts, making them a good fit for companies with strong ESG (environmental, social, and governance) commitments.

Approach and Philosophy

ABCOM’s approach is rooted in the belief that effective communication starts with people. They emphasize a human-centered methodology, combining strategic planning with creative execution. The agency conducts thorough diagnostics to understand an organization’s communication needs before designing tailored solutions. Their work often involves cultural transformation and change management, helping clients navigate complex transitions while maintaining employee trust and engagement. ABCOM integrates digital tools and platforms to modernize communication, but always with a focus on the human experience. This blend of strategic thinking, creativity, and practicality defines how ABCOM delivers results for its clients.

Services at a Glance

• Communication diagnosis and planning
• Internal and external communication campaigns
• Employer branding and employee experience design
• Organizational culture and climate improvement
• Change management and cultural transformation
• Sustainability communication and CSR programs
• Digital transformation and social media management
• Branding, rebranding, and corporate identity
• Graphic and multimedia design
• Training in communication and leadership

Location and Credentials

ABCOM is headquartered at 807 Avenida Cordoba in the Autonomous City of Buenos Aires, Argentina (postal code 1054). As a Buenos Aires-based agency, they have deep knowledge of the local and regional market, serving clients across Argentina and Latin America. Founded in 2000, the agency has over two decades of experience in public relations and communications. Their team of 30 professionals brings together expertise in communication, cultural transformation, sustainability, diversity and inclusion, and branding. ABCOM’s long-standing presence in the industry and its focus on integrated, people-first solutions make it a reliable partner for organizations seeking to improve their communication strategies.

ABCOM is a solid choice for organizations in need of comprehensive communication support, especially those prioritizing internal communications, cultural change, or employer branding. Companies undergoing restructuring, digital transformation, or corporate relocations will find particular value in ABCOM’s change management and employee engagement expertise. The agency is also well-suited for businesses looking to strengthen their external communication, sustainability reporting, or brand identity. With a practical, human-centered approach and a proven track record in Buenos Aires and beyond, ABCOM offers a thoughtful alternative to larger, less specialized agencies.