Acción y Comunicación
Acción y Comunicación is a public relations agency based in Madrid (founded 1994).
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About Acción y Comunicación
Acción y Comunicación has built a distinct niche in the Spanish public relations landscape as a specialist agency for gastronomy, tourism, and lifestyle brands. Founded in 1994 by Ana Escobar, the agency is recognized as the first communication agency in Spain to focus exclusively on these sectors. Based in Madrid, Spain, the firm has spent decades cultivating deep expertise in how food, travel, and luxury experiences are communicated to both specialized media and broader audiences.
A Specialized Approach to Gastronomy, Tourism, and Lifestyle
Unlike generalist PR agencies, Acción y Comunicación dedicates its entire practice to the intersection of gastronomy, tourism, and lifestyle. This focus allows the team to understand the nuances of these industries, from the seasonal rhythms of bodegas and food and beverage brands to the storytelling demands of luxury hospitality. The agency operates as a press office that connects projects with their target audiences through strategic public relations, branded content, and event management. Its work in comunicación gastronómica and relaciones públicas hoteleras reflects a long-standing commitment to sectors where reputation and sensory experience are paramount.
How the Agency Applies Its Expertise
The agency’s methodology combines strategic communication with creative execution. Acción y Comunicación begins each engagement with market research and trend detection, identifying how a brand’s story can resonate within the Spanish and international media landscape. From there, the team develops a comprehensive communication strategy that may include press office support, media relations with specialized journalists, and the creation of branded content. The agency also specializes in eventos gastronómicos and gestión de eventos creativos, producing events that range from intimate wine tastings to large-scale food festivals. Daily press monitoring ensures that clients stay informed about their coverage and industry developments.
Services and Specialties
Acción y Comunicación offers a full suite of services tailored to its core industries. Based on the agency’s expertise and keywords, typical offerings include:
- Strategy and branding for luxury and lifestyle brands
- Press office and media relations for gastronomy, tourism, and hospitality
- Event management and production of gastronomic events
- Content creation, including photography and branded storytelling
- Influencer marketing and collaboration with content creators
- Market research and trend detection for strategic planning
- Daily press monitoring and media analysis
These services are delivered by a team of experienced professionals who maintain close relationships with journalists and influencers in their niche. The agency’s work in comunicación de lujo and branding de lujo further underscores its ability to serve high-end clients in the food, wine, and travel sectors.
Who Acción y Comunicación Works With
Acción y Comunicación is a strong fit for brands in the gastronomy, tourism, and lifestyle industries that require specialized public relations and communications services. This includes bodegas and wineries, hotels and resorts, restaurants, food and beverage producers, and luxury lifestyle companies. The agency’s long history in Madrid, Spain, and its deep network of specialized media contacts make it particularly valuable for businesses seeking to establish or strengthen their presence in the Spanish market. Brands that value strategic storytelling, creative event production, and a tailored approach to media relations will find Acción y Comunicación to be a reliable partner for achieving their communication goals.
Key facts
- Team size: 11-50 employees
- Headquarters: 51 Calle de Maudes, Madrid, Community of Madrid, Spain, 28003
- Address: 51 Calle de Maudes , Madrid Community of Madrid Spain 28003
- SIC codes: 8742
Keywords & focus
Topics and areas Acción y Comunicación works with.
- life style
- gastronomia
- bodegas
- public relations & communications services
- public relations
- branded content
- comunicación de lujo
- gestión de eventos creativos
- content creation
- gestión de eventos
- event management
- relaciones con medios especializados
- public relations agencies
- branding
- eventos gastronómicos
- b2b
- notas de prensa
- relaciones públicas
- estrategia de comunicación
- market research
- comunicación gastronómica
- pr en gastronomía y turismo
- influencer marketing
- gastronomía
- relaciones públicas hoteleras
- marketing and advertising
- branding de lujo
- fotografía profesional
- food and beverage
- consulting
- +14 more
Technologies
Gmail, Google Apps, Google Cloud Hosting, Slack, Mobile Friendly, WordPress.org, Google Tag Manager, Nginx
Industries served by Acción y Comunicación
Acción y Comunicación works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Madrid
If you are looking for alternatives or more options in Madrid, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Acción y Comunicación
Common questions and answers about Acción y Comunicación, their services, location, and how to work with them.
- Where is Acción y Comunicación located?
- Acción y Comunicación is headquartered in Madrid.
- What services does Acción y Comunicación offer?
- Acción y Comunicación offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Acción y Comunicación serve?
- Acción y Comunicación serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Acción y Comunicación a verified PR agency?
- Acción y Comunicación is listed on Online PR. Verification status is shown on their profile.
- How can I contact Acción y Comunicación?
- You can visit their website at http://www.accionycomunicacion.com
- How many reviews does Acción y Comunicación have?
- Acción y Comunicación has 0 client reviews with an average rating of 0.0 out of 5.
- When was Acción y Comunicación founded?
- Acción y Comunicación was founded in 1994.
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