Alabra
Alabra is a public relations agency based in Madrid (founded 1985).
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About Alabra
Based in Madrid, Spain, since its founding in 1985, Alabra has established itself as a seasoned player in the public relations and communications landscape. The agency operates from its headquarters at 3 Calle de Adela Balboa, a location that places it at the heart of Spain’s business and media capital. For nearly four decades, Alabra has navigated the evolution of the communications industry, adapting its approach as the market increasingly values integrated, transversal communication strategies that break down traditional silos between corporate, digital, and institutional functions.
Integrated Communication Strategy and Services
Alabra’s core philosophy centers on designing communication plans that are both strategic and holistic. The agency avoids compartmentalized processes, instead offering clients a unified vision that spans corporate communication, digital channels, and institutional relations. Their expertise includes developing strategic PR plans, managing crisis communication, and creating specialized congresses or events. They also focus on online communication, corporate social responsibility (CSR) initiatives, and publishing tailored content. A key aspect of their work is health awareness campaigns, where they combine data-driven insights with emotional engagement to craft messages that resonate with target audiences. Alabra’s service set is built around a balance of data and emotion, ensuring that communication is not only measurable but also genuinely connects with people.
Specialized Capabilities and Methodologies
Alabra’s service offerings are structured to cover the full spectrum of modern communication needs. Their capabilities include:
- Strategic communication consulting and planning
- Crisis management and reputation management
- Digital communication and online campaign management
- Corporate social responsibility (CSR) and sustainability communication
- Health communication and awareness campaigns
- Institutional relations and public affairs
- Event management, including specialized congresses and conferences
- Content creation, publishing, and editorial services
- Media planning and channel-specific strategies
- Communication process measurement, analytics, and feedback
These services are underpinned by a methodology that emphasizes resource management, audience engagement, and the design of communication experiences. Alabra’s approach is consultative, starting with market research and analysis to inform channel-specific strategies that maximize impact. The agency’s long history in Madrid has given it deep familiarity with the local media landscape and institutional networks, which it leverages to help clients navigate complex communication environments.
Client Focus and Market Position
Alabra serves a diverse range of organizations—from corporations and public institutions to non-profits and associations—that require sophisticated communication support. The agency is particularly well-suited for clients facing complex challenges such as crisis communication, reputation management, or the need to launch multi-faceted awareness campaigns. Because Alabra emphasizes integrated communication, it works best for organizations that want a single partner capable of handling both strategic planning and tactical execution across multiple channels. The agency’s presence in Madrid, Spain, positions it ideally for clients needing strong institutional relations within the Spanish market, while its digital and online capabilities allow it to support national or even international campaigns. For organizations seeking a partner with decades of experience, a data-informed yet human-centered approach, and a proven track record in managing both routine and high-stakes communication, Alabra offers a solid foundation built on long-term expertise and local insight.
Key facts
- Team size: 11-50 employees
- Headquarters: 3 Calle de Adela Balboa, Madrid, Community of Madrid, Spain, 28039
- Address: 3 Calle de Adela Balboa , Madrid Community of Madrid Spain 28039
- SIC codes: 7311
Keywords & focus
Topics and areas Alabra works with.
- gestion de crisis
- congresos especializados
- comunicacion online
- rsc
- publicaciones
- campanas de sensibilizacion sobre salud
- comunicacion corporativa
- planes estrategicos de rrpp
- relaciones institucionales
- public relations & communications services
- communication services
- analytics
- communication process measurement
- digital communication
- integrated communication
- data and emotion balance
- resource management
- communication experience design
- consulting
- market research
- services
- channel-specific strategies
- multichannel communication
- audience engagement
- digital marketing
- measurement and feedback
- resource and organizational support
- communication consulting
- media planning
- emotional connection
- +43 more
Technologies
Gmail, Google Apps, MailChimp SPF, Google Tag Manager, Mobile Friendly, Apache
Industries served by Alabra
Alabra works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Madrid
If you are looking for alternatives or more options in Madrid, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Alabra
Common questions and answers about Alabra, their services, location, and how to work with them.
- Where is Alabra located?
- Alabra is headquartered in Madrid.
- What services does Alabra offer?
- Alabra offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Alabra serve?
- Alabra serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Alabra a verified PR agency?
- Alabra is listed on Online PR. Verification status is shown on their profile.
- How can I contact Alabra?
- You can visit their website at http://www.alabra.es
- How many reviews does Alabra have?
- Alabra has 0 client reviews with an average rating of 0.0 out of 5.
- When was Alabra founded?
- Alabra was founded in 1985.
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