BPRESS

BPRESS is a public relations and communications agency headquartered in Milan, Italy, with a specialist focus on helping international brands establish and grow their presence in the Italian market. Founded in 1990, the agency operates at the intersection of traditional media relations and modern digital communications, offering a blend of strategic consulting, content creation, and influencer marketing. With a team of 10-49 employees, BPRESS combines youthful energy with decades of experience, and has been recognized as a World's Best Workplace for 2025 and a Top 25 Inspiring Workplace in Europe. Its long history in the Italian communications landscape gives it deep insight into local consumer behaviors, media dynamics, and business drivers.

Strategic Communications and Media Relations

BPRESS's core strength lies in media relations and strategic consultancy. The agency designs media outreach campaigns that connect brands with Italian journalists, editors, and influencers across print, broadcast, and digital outlets. Its media relations strategy is built on understanding the nuances of the Italian media ecosystem, from national newspapers to niche trade publications. BPRESS also offers crisis management and strategic consulting, helping clients navigate reputational challenges with careful, measured responses. For brands entering Italy, this local expertise is critical—BPRESS knows which media angles resonate with Italian audiences and how to position a brand authentically within the country's cultural context.

Digital Storytelling, Content Marketing, and Social Media

Beyond traditional media, BPRESS provides a full suite of digital services. The agency specializes in digital storytelling and video production, creating compelling narratives that work across social platforms, websites, and email campaigns. Its content marketing services include blog posts, articles, and multimedia content designed to drive engagement and lead generation. BPRESS also manages social media strategy and influencer marketing, partnering with Italian influencers to amplify brand messages. The agency's approach to social media is integrated with its broader communications strategy, ensuring consistent messaging across channels. Additionally, BPRESS offers video marketing and virtual reality experiences, reflecting its willingness to adopt emerging formats to capture audience attention.

Key Services and Specialties

• Media relations and media outreach campaigns
• Crisis management and strategic consulting
• Corporate communication and reputation management
• Influencer marketing and social media strategy
• Digital storytelling and video production
• Content marketing and content creation
• Event planning and event management
• Email marketing and lead generation
• Virtual reality experiences
• Media content production

Methodology and Global Reach

BPRESS's methodology is rooted in deep market research and cultural insight. The agency begins each engagement by analyzing the client's objectives, target audience, and competitive landscape within Italy. It then develops a tailored communications plan that may include media relations, social media campaigns, influencer partnerships, and content creation. BPRESS emphasizes measurable outcomes, tracking media coverage, engagement metrics, and lead generation to refine its strategies. The agency is also part of the Worldcom PR Group, a global network of 85 agencies across 115 cities. This affiliation allows BPRESS to coordinate multi-territory campaigns for international clients while maintaining its focus on the Italian market.

Location and Client Fit

Based at 7 Via Maurizio Gonzaga in Milan, Italy, BPRESS is ideally situated in the country's commercial and media hub. Milan is not only Italy's financial center but also a key city for fashion, design, food, and technology—industries where BPRESS has significant experience. The agency serves clients across B2B, tech, food, corporate, consumer, and music sectors. BPRESS is a strong fit for international brands looking to enter or expand in Italy, particularly those needing a partner who understands local media, consumer culture, and business etiquette. It is also well-suited for companies seeking integrated communications that blend traditional PR with digital marketing and event management. With over three decades in the industry and a globally recognized workplace culture, BPRESS offers a reliable, experienced, and creative partner for brands navigating the Italian market.