Cartulina

Cartulina is a creative communications agency based in Madrid, Spain, founded in 2020 by Quique Vidal. With a boutique approach and a decade of experience in the fashion and design ecosystem, the agency offers a blend of consulting, production, social media management, and press and public relations services. Operating from its headquarters at 38 Calle de Tracia in the Community of Madrid, Cartulina focuses on building efficient, flexible, and respectful working relationships with clients who share its values. The agency’s small-team structure allows it to prioritize quality over quantity, delivering personalized, close-knit support tailored to each client’s needs.

Specialist Expertise in Fashion and Design

Cartulina’s core strength lies in its deep understanding of the fashion and design industries. The agency’s team has accumulated ten years of experience within this ecosystem, giving it a nuanced perspective on brand storytelling, media relations, and production logistics specific to these fields. This specialist knowledge informs how Cartulina approaches public relations and communications: rather than applying generic strategies, the agency crafts narratives that resonate with the aesthetics, trends, and audiences of fashion and design. Its work often involves helping brands navigate the intersection of creativity and commerce, from launching collections to managing press coverage in Spain’s competitive market.

How Cartulina Applies Its Approach

The agency applies its expertise through a formula that emphasizes efficiency and flexibility. Cartulina avoids a one-size-fits-all model; instead, it tailors its services to each client’s unique identity and goals. This might involve developing a brand consulting strategy that aligns with a client’s values, producing events or content that captures their vision, or managing press and public relations to secure coverage in relevant outlets. The team’s experience in the Spanish market, particularly in Madrid, allows it to leverage local connections while maintaining a global perspective. Cartulina’s approach is notably respectful of work-life balance and environmental considerations, reflecting a modern, ethical stance that appeals to like-minded brands.

Services Offered by Cartulina

• Brand consulting and communication strategy
• Production services for events, shoots, and campaigns
• Press and public relations management
• Social media strategy and content creation
• Creative consulting for fashion and design brands
• Media outreach and relationship building
• Crisis communication and reputation management
• Influencer and partnership coordination

These services are delivered with a hands-on, collaborative style. Cartulina’s boutique nature means clients work directly with senior team members, ensuring clear communication and consistent execution. The agency’s portfolio of services is particularly suited to emerging and established brands in fashion, design, and lifestyle sectors that seek a dedicated partner rather than a large, impersonal firm.

Who Cartulina Works With

Cartulina is a good fit for brands and organizations that value close, personalized relationships and a shared commitment to quality over quantity. Its ideal clients are those in the fashion, design, and creative industries who require strategic communications support but want an agency that respects their culture and values. This includes independent designers, luxury labels, cultural institutions, and lifestyle companies looking to strengthen their presence in Spain and beyond. Because Cartulina operates from Madrid, Spain, it is especially well-suited for clients targeting the Spanish market or seeking a local partner with deep regional knowledge. The agency’s emphasis on durability and respect in its partnerships makes it a strong choice for long-term collaborations rather than short-term campaigns.