Coworc

Coworc is a public relations and communications agency based in Buenos Aires, Argentina, that specializes in serving B2B technology companies. Founded in 2006, the agency has developed a focused approach to helping technology brands communicate effectively with business audiences across Latin America. Their work centers on creating authentic, content-driven communication strategies that align with business goals rather than simply generating press coverage.

Services and Specialties

Coworc offers a range of public relations and communications services tailored to the needs of technology companies. Their core offerings include:

• Public relations and media relations (prensa y relaciones publicas)
• Content marketing and production for blogs and social media
• B2B digital media strategy
• Mobile and local marketing (marketing movil y local)
• Networking event organization
• Communication strategy development
• Press office management

What sets Coworc apart is its journalistic DNA. Many team members come from media backgrounds, which means they approach communication from a storytelling perspective rather than a purely promotional one. The agency believes that authentic, quality content is the engine that drives successful communication efforts, and they work daily on content creation as a core part of their service.

Who They Help

Coworc primarily works with B2B technology companies, particularly those looking to establish or strengthen their presence in Latin American markets. The agency has experience with organizations such as AppsFlyer, the Mobile Marketing Association (MMA), and Interactive Intelligence. Their client base spans from technology platforms to industry associations, reflecting their deep understanding of the tech ecosystem. Because they focus on B2B communication, Coworc is well-suited for companies that need to reach decision-makers, IT professionals, and business leaders rather than general consumers.

Approach and Philosophy

The agency's philosophy centers on the idea that communication is a relationship that is built over time. Coworc aims to provide clients with an independent viewpoint on how to present their work and value proposition. They recognize that the internet has fundamentally changed the media landscape in Latin America, and they manage these new instruments with a systemic approach to create fluent, original dialogue. Unlike some agencies that prioritize volume of coverage, Coworc focuses on aligning communication with business objectives. Their journalistic background means they prioritize telling a compelling story—if the content tells a story, they believe half the work is already done.

Location and Credentials

Headquartered at 3272 Diaz Colodrero in the Autonomous City of Buenos Aires, Argentina, Coworc operates from a strategic hub for Latin American business. The agency is part of a network of communication agencies specialized in the IT business, with local presence in key markets including Mexico, Brazil, Colombia, Chile, and Peru. This network structure allows Coworc to offer regional coverage while maintaining a local understanding of each market's media landscape. Being based in Buenos Aires gives them direct access to Argentina's vibrant tech and startup scene, as well as proximity to regional media outlets. For technology companies looking to expand their B2B communications across Latin America, Coworc provides a focused, content-driven approach rooted in journalistic principles and regional expertise.