Intro Ibérica

Intro Ibérica is a public relations and communications agency based in Madrid, Spain, that offers a comprehensive suite of services designed to help companies build their market position and visibility in the Spanish market. With over three decades of experience, the agency specializes in press relations, media engagement, and social media marketing, providing clients with a full range of marketing, communications, and PR solutions. Their services span across multiple disciplines, including fashion & cosmetics PR, industry PR, social media & digital marketing, professional services PR, consumer PR, technology PR, education PR, travel PR, and B2B PR. The agency also excels in influencer marketing, digital marketing and advertising, crisis communication, event planning and management, content development, press releases distribution, and virtual events. Their expertise in media interviews and press event logistics further enhances their ability to secure immediate visibility for brands and products.

Who They Help

Intro Ibérica works with both national and international clients across four primary practice areas: high-tech/apps, consumer/lifestyle, tourism/travel, and industry. The agency is particularly well-suited for companies looking to establish or strengthen their presence in Spain, offering a quick access to the most suitable media outlets for their target audiences. Their client base includes businesses in the technology sector, consumer brands, travel and tourism organizations, and industrial companies. By focusing on B2C and B2B communications, Intro Ibérica helps clients navigate the complexities of the Spanish media landscape, whether through traditional press relations or modern digital channels like social media campaigns and influencer collaborations.

Their Approach

The agency’s philosophy centers on listening to client needs and adapting its strategies accordingly. With more than 30 years in the industry, Intro Ibérica emphasizes a collaborative and flexible approach, ensuring that each campaign is tailored to achieve specific outcomes. Their team combines experience in media engagement with expertise in digital communication, allowing them to manage both traditional press office functions and contemporary social media management. The agency also offers consulting services to help clients refine their communication strategies, as well as event organization to create impactful brand experiences. This dual focus on print and broadcast media, alongside digital marketing, makes Intro Ibérica a versatile partner for companies seeking integrated communications solutions.

• Fashion & Cosmetics PR
• Industry PR
• Social Media & Digital Marketing
• Professional Services PR
• Consumer PR
• Technology PR
• Education PR
• Travel PR
• B2B PR
• Influencer Marketing
• Crisis Communication
• Event Planning and Management
• Content Development
• Press Releases Distribution
• Media Interviews
• Virtual Events

Location and Credentials

Headquartered at 11 Calle Retamar in the 28043 district of Madrid, Comunidad de Madrid, Spain, Intro Ibérica benefits from being based in the country’s capital, a hub for media and business. Founded in 1990, the agency has built a strong reputation over three decades, drawing on deep local knowledge and established relationships with journalists and influencers. Their Madrid location provides clients with direct access to key media outlets and decision-makers, while their experience with international clients demonstrates an ability to bridge cultural and linguistic gaps. For companies looking to enter or expand in the Spanish market, Intro Ibérica offers a proven track record in delivering results through strategic media engagement and digital marketing.

Intro Ibérica is a good fit for organizations that need a dedicated PR partner with a long history in Spain’s communications landscape. Whether a tech startup seeking media coverage, a consumer brand launching a new product, or a travel company aiming to attract Spanish tourists, the agency’s comprehensive service offerings and adaptable approach can support a wide range of goals. Their focus on measurable outcomes, such as immediate visibility and brand awareness, makes them particularly suitable for companies that value efficiency and direct results. With a team that covers both traditional and digital channels, Intro Ibérica remains a relevant choice for businesses navigating the evolving world of public relations and communications.