Irazusta Comunicación
Irazusta Comunicación is a public relations agency based in Madrid (founded 2005).
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About Irazusta Comunicación
Irazusta Comunicación is a strategic communications agency based in Madrid, Spain, that focuses on corporate reputation management and public relations. Founded in 2005, the firm has evolved from a small two-person operation into a multilingual agency with around twenty professionals. It primarily serves major Spanish corporations, including IBEX 35 companies such as BBVA, Endesa, and Correos, offering a blend of traditional communication craftsmanship with digital agility.
Specialized Services for Corporate Clients
Irazusta Comunicación tailors its offerings to the complex needs of large enterprises, particularly those in the financial, energy, and logistics sectors. The agency’s expertise spans several key areas:
- Media relations and press office management (gabinete de prensa)
- Corporate communication and strategic consulting (consultoría estratégica)
- Crisis communication and reputation management
- Financial communication and IPO advisory
- Internal communication and change management (gestión del cambio)
- Social media strategy and digital communication
- Spokesperson training (formación de portavoces)
- Media impact analytics and intelligence
- ESG criteria integration and reporting
- Storytelling and narrative development
These services are designed to address the full spectrum of corporate communications, from day-to-day press relations to high-stakes crisis management. Irazusta Comunicación also advises on financial operations, including communication strategies for stock market listings, reflecting its deep involvement with listed companies in Madrid’s financial ecosystem.
Methodology and Approach
The agency’s methodology combines rigorous strategic planning with hands-on execution. Irazusta Comunicación emphasizes a data-driven approach through its proprietary media impact system, which tracks and analyzes coverage to measure effectiveness. This system allows the firm to refine strategies in real time, ensuring that communication efforts align with client objectives. The team, led by founder and CEO María Irazusta, draws on her extensive background in marketing and communications from major corporations, bringing a practical, results-oriented perspective to each engagement. The agency also prioritizes storytelling and narrative construction, helping clients articulate their messages clearly across both traditional and digital channels. This blend of analytical rigor and creative storytelling is central to how Irazusta Comunicación builds and protects corporate reputations in Spain’s competitive market.
Local Expertise with Global Reach
Based at 18 Plaza de España in Madrid, Spain, Irazusta Comunicación benefits from deep roots in the Spanish business landscape. Its proximity to key institutions and media outlets in Madrid enables the agency to offer nuanced local insights while managing cross-border communications for multinational clients. The firm’s multilingual team supports clients in Spanish, English, and other languages, facilitating effective communication with international stakeholders. This local-global balance is particularly valuable for IBEX 35 companies that operate both domestically and abroad, as Irazusta Comunicación can navigate the regulatory and cultural nuances of the Spanish market while maintaining a broader perspective.
Who Is a Good Fit for Irazusta Comunicación?
Irazusta Comunicación is best suited for large corporations, especially those listed on the IBEX 35, that require sophisticated, strategic communications support. Companies in highly regulated industries such as finance, energy, and logistics will find particular value in the agency’s crisis management and financial communication expertise. Organizations seeking a partner with proven experience in managing complex reputational challenges, like those faced by BBVA, Endesa, or Correos, will benefit from Irazusta Comunicación’s tailored approach. However, the agency’s focus on corporate clients means it may not be the ideal fit for startups or small businesses with limited communication budgets. For established enterprises in Madrid and across Spain that need a reliable, data-informed communications partner, Irazusta Comunicación offers a tested blend of strategic depth and practical execution.
Key facts
- Team size: 11-50 employees
- Headquarters: 18 Plaza de Espana, Madrid, Community of Madrid, Spain, 28008
- Address: 18 Plaza de Espana , Madrid Community of Madrid Spain 28008
- SIC codes: 8742
Keywords & focus
Topics and areas Irazusta Comunicación works with.
- gabinete de prensa
- comunicacion financiera
- asesoriamiento comunicacion salidas a bolsa
- formacion portavoces
- comunicacion de crisis
- consultoria estrategica
- periodismo
- story telling
- gestion del cambio
- social media
- communication trend hunter
- agencia comunicacion
- consultoria
- media intelligence
- comunicacion estrategica
- gestion reputacional
- comunicacion corporativa
- comunicacion interna
- planes estrategicos comunicacion
- prensa
- public relations & communications services
- media impact analytics
- media relations
- crisis management
- communication training
- esg criteria
- digital communication
- media impact system
- public relations and communications
- consulting
- +71 more
Technologies
Gmail, Google Apps, Nginx, WordPress.org, Mobile Friendly, Bootstrap Framework, Gusto, Canal
Industries served by Irazusta Comunicación
Irazusta Comunicación works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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If you are looking for alternatives or more options in Madrid, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Irazusta Comunicación
Common questions and answers about Irazusta Comunicación, their services, location, and how to work with them.
- Where is Irazusta Comunicación located?
- Irazusta Comunicación is headquartered in Madrid.
- What services does Irazusta Comunicación offer?
- Irazusta Comunicación offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Irazusta Comunicación serve?
- Irazusta Comunicación serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Irazusta Comunicación a verified PR agency?
- Irazusta Comunicación is listed on Online PR. Verification status is shown on their profile.
- How can I contact Irazusta Comunicación?
- You can visit their website at http://www.irazustacomunicacion.com
- How many reviews does Irazusta Comunicación have?
- Irazusta Comunicación has 0 client reviews with an average rating of 0.0 out of 5.
- When was Irazusta Comunicación founded?
- Irazusta Comunicación was founded in 2005.
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