La Trastienda Comunicación | Press Office & PR Agency

La Trastienda Comunicación | Press Office & PR Agency is a public relations and communications firm based in Madrid, Spain, that focuses on the fashion, beauty, wellness, and lifestyle sectors. Founded in 2004, the agency positions itself as a boutique firm with the infrastructure and senior-level experience of a larger operation. Based at 6 Calle de Orellana in the heart of Madrid, the agency serves a selective roster of clients across luxury, retail, and e-commerce categories, offering a blend of creative strategy and hands-on media relations.

Services and Specialties

La Trastienda Comunicación | Press Office & PR Agency provides a comprehensive range of public relations and communications services tailored to the fashion and lifestyle industries. While the agency does not list exhaustive service categories, its focus on press office functions and strategic brand building suggests a core offering in media relations, event planning, and content creation. Based on its stated expertise in fashion, beauty, wellness, and lifestyle PR, likely services include:

• Press office management and media outreach
• Strategic public relations and brand awareness campaigns
• Fashion and beauty PR, including product launches and seasonal collections
• Lifestyle and wellness health communications
• E-commerce and retail PR support
• Showroom management and client presentations
• Influencer and digital content coordination
• Crisis communication and reputation management

The agency emphasizes a selective approach, working only with brands that inspire its team. This selectivity allows La Trastienda to maintain a high level of personal attention while delivering results that align with each client's unique identity.

Methodology and Approach

La Trastienda Comunicación | Press Office & PR Agency was founded with the goal of challenging traditional PR models in Spain. The agency's methodology centers on becoming an extension of the client's company, rather than an external consultant. This integrated approach means that the team works closely with clients to understand their brand DNA and market positioning before developing tailored communication strategies. The agency's background combines journalism and editorial experience with public relations expertise, giving it a dual perspective on how to craft compelling narratives for the media. La Trastienda PR operates with a boutique agency's flexibility and creativity but also benefits from senior staff, strategic planning capabilities, and a dedicated showroom in Madrid. This hybrid structure allows it to offer both the intimacy of a small firm and the resources of a larger organization, making it well-suited for brands that value hands-on service without sacrificing strategic depth.

Location and Client Fit

Headquartered in the Chamberí district of Madrid, Spain, La Trastienda Comunicación | Press Office & PR Agency is strategically located in one of Europe's key fashion and lifestyle markets. Madrid serves as a hub for luxury brands, retailers, and media outlets, providing the agency with direct access to key decision-makers and influencers in the industry. The agency's location at 6 Calle de Orellana places it near the city's commercial and cultural centers, facilitating client meetings, press events, and showroom visits. La Trastienda is a good fit for fashion, accessory, beauty, and lifestyle brands—particularly those that are creative, aspirational, or luxury-oriented—that seek a dedicated PR partner in Spain. The agency works best with clients who value a collaborative, integrated relationship and who want to build long-term brand awareness through targeted media engagement and strategic communications.