MY PR

MY PR is a full-service public relations agency headquartered in Milan, Italy, that has been operating since 1997. The agency specializes in reputation management for both individuals and organizations, offering a comprehensive suite of communication services that span traditional media, digital platforms, and social media. As a member of the GlobalCom PR Network, MY PR combines local expertise with international reach, enabling it to serve clients across various sectors with integrated media strategies.

Core Services and Specialties

MY PR provides a broad range of public relations and communications services tailored to meet the needs of brands, corporations, and C-suite executives. The agency's offerings are centered around protecting and enhancing reputations through strategic communication. Key areas of expertise include:

• Brand and product press office (ufficio stampa brand e di prodotto)
• Corporate and financial press office (ufficio stampa corporate e finanziario)
• Crisis communication and crisis management
• Change management communication
• Digital PR and social media relations
• Digital reputation and brand reputation management
• Corporate communication and reputation (reputazione corporate)
• C-suite reputation management and storytelling
• Content management and integrated communication projects
• Event planning and execution
• Digital platform development and web development
• Strategic communication for intangible assets

This diverse service portfolio allows MY PR to address both proactive reputation building and reactive crisis situations. The agency's work in digital PR and social media relations reflects a modern understanding of how online channels influence public perception, while its crisis communication services ensure clients are prepared for unexpected challenges.

Client Focus and Approach

MY PR serves a wide range of clients, from established corporations to high-profile individuals, particularly those requiring sophisticated reputation management. The agency's approach is rooted in integrated media strategies that combine traditional press office functions with digital tactics. For corporate clients, MY PR offers financial press office services that help manage investor relations and market communications. For brand clients, the agency focuses on product storytelling and content management to build consumer trust. The C-suite reputation work involves crafting narratives for executives, which can be critical for leadership positioning and organizational credibility.

A key differentiator for MY PR is its membership in the GlobalCom PR Network, which provides access to a global network of partner agencies. This allows the Milan-based firm to execute campaigns that span multiple countries while maintaining local sensitivity. The agency's long tenure since 1997 suggests deep experience in the Italian market, particularly in navigating the cultural and media landscape of Italy.

Location and Credentials

MY PR is based in Milan, Italy, with its headquarters located at 137 Via Giuseppe Ripamonti in the Lombardy region. Milan serves as a strategic hub for the agency, given its status as Italy's commercial and financial center. The office's postal code, 20141, places it in the southern part of the city, an area that houses many businesses and professional services. Operating from Milan allows MY PR to serve clients across Italy and internationally, leveraging the city's connectivity and its role as a gateway to European markets.

The agency's founding in 1997 gives it over two decades of experience in the public relations field. Its affiliation with the GlobalCom PR Network enhances its credibility and reach, making it a suitable partner for organizations that require both local expertise and international coordination. The agency's focus on integrated communication—spanning traditional media, digital platforms, and social media—positions it well for clients navigating the complexities of modern reputation management.

Who MY PR Is a Good Fit For

MY PR is well-suited for organizations and individuals seeking comprehensive reputation management in Italy and beyond. Companies facing reputational risks, such as those in regulated industries or undergoing major changes, will benefit from the agency's crisis communication and change management services. Brands looking to strengthen their presence through digital PR and social media relations will find the agency's digital expertise valuable. C-suite executives and high-profile individuals who need to manage their personal brand or navigate public scrutiny can leverage MY PR's storytelling and C-suite reputation work. Additionally, businesses with international ambitions will appreciate the global network capabilities that complement the agency's strong Milan base. Overall, MY PR is a reliable choice for anyone who needs a strategic, integrated approach to public relations and communications services in Italy.