On The Rocks

On The Rocks was founded in 2023 in Buenos Aires, Argentina, by a team of communications professionals who saw an opportunity to bring a more strategic, data-informed approach to public relations in the region. Unlike many agencies that rely solely on traditional media relations, the founders believed that modern PR needed to integrate digital marketing, analytics, and content creation to deliver measurable results for clients. The agency's name reflects this philosophy—taking something solid (the "rock" of a brand's story) and crafting it into something polished and ready for the public.

Based in the Autonomous City of Buenos Aires, On The Rocks operates at the intersection of public relations, marketing, and technology. The agency is particularly active in the fintech, financial services, and technology sectors, where it helps companies navigate complex regulatory environments, build trust with consumers, and drive growth through earned and paid media. Its work spans from launching new products to managing crisis communications, always with an eye on measurable outcomes like search visibility, audience engagement, and conversion rates.

Core Services and Capabilities

On The Rocks offers a comprehensive suite of services that blend traditional PR tactics with modern digital strategies. The agency specializes in media relations (prensa), paid media campaigns, and content creation for both traditional and digital channels. Its team is skilled in search engine optimization (SEO), analytics, and growth marketing, allowing clients to track the impact of their communications efforts in real time. The agency also produces podcasts and streaming content, recognizing that audio and video are increasingly important for reaching target audiences in Argentina and beyond.

• Media relations (prensa) and press office management
• Paid media strategy and execution
• Content marketing for digital and traditional channels
• SEO and search marketing
• Podcast production and streaming content
• Analytics and performance reporting
• Growth marketing and brand building
• Communications consulting for fintech and technology companies

Industry Focus and Expertise

While On The Rocks serves a range of clients, its deepest expertise lies in fintech, financial services, and technology. The agency understands the unique challenges these sectors face—such as regulatory scrutiny, rapid innovation cycles, and the need to educate consumers about complex products. Its team is fluent in the language of finance and technology, enabling them to craft compelling narratives that resonate with journalists, investors, and end users. The agency also works with clients in information technology and services, helping them stand out in a crowded market through targeted PR and digital marketing campaigns.

On The Rocks is particularly adept at combining earned media with paid media to amplify brand messages. For fintech clients, this might mean securing coverage in business publications while simultaneously running targeted ads on LinkedIn or Google. The agency's analytics capabilities allow it to measure the effectiveness of these efforts, adjusting strategies in real time to optimize results. This data-driven approach is a key differentiator in the Buenos Aires market, where many agencies still rely on intuition rather than evidence.

Who Benefits from Working with On The Rocks

On The Rocks is a strong fit for startups and established companies in the fintech, financial services, and technology sectors that need more than just press releases. Clients who value transparency, data, and a collaborative approach will find the agency's style aligns well with their needs. The agency is also a good choice for brands looking to expand their presence in Argentina and Latin America, as its team has deep local knowledge and media relationships. Whether a company is launching a new product, managing a reputation challenge, or seeking to build long-term brand equity, On The Rocks provides the strategic thinking and execution capabilities to help them succeed.