OnTheList

Based in Madrid, Spain, OnTheList is a public relations and communications agency that focuses on the fashion, beauty, lifestyle, and travel sectors. Founded in 2020, the agency provides a comprehensive 360° PR service designed to strengthen brand positioning both online and offline. OnTheList works primarily with clients in the consumer internet, apparel & fashion, and information technology & services industries, offering a blend of traditional PR tactics and modern social media strategies.

Specialized Services for Fashion, Beauty, and Lifestyle Brands

OnTheList has developed a clear specialization in the fashion and beauty verticals, where visual storytelling and influencer partnerships are crucial. The agency’s services are tailored to help brands in these sectors increase visibility and, ultimately, drive sales. Their approach combines public relations with social media management, content creation, and event production. Based on the industries they serve and the keywords they emphasize, OnTheList likely offers the following services:

• Public relations & communications strategy
• Social media management (redes sociales)
• Influencer marketing and talent relations
• Content creation for social networks (including photography and video)
• Event planning and production (shootings, events)
• Brand positioning and crisis communication
• Media relations and press outreach

These capabilities allow OnTheList to act as a full-service partner for brands that need to manage their image across multiple channels, from traditional press coverage to Instagram and TikTok campaigns.

Methodology: A 360° Approach with a Focus on Objectives

OnTheList’s methodology is centered on understanding each client’s specific goals before crafting a strategy. The agency begins by advising the brand on a tailored social media strategy, aiming to boost online visibility and, in turn, increase sales. This objective-driven approach means that every campaign is measured against clear KPIs, whether those are engagement rates, follower growth, or media mentions. The agency also brings extensive experience in creating content for social networks, ensuring that visuals and messaging are aligned with the brand’s identity. By integrating PR, influencer collaborations, and event production, OnTheList provides a cohesive service that covers both the digital and physical touchpoints of a brand’s presence.

Location and Market Focus

Operating from Madrid, Spain, OnTheList is well-positioned to serve both local Spanish brands and international companies looking to enter the Spanish market. Madrid is a hub for fashion, media, and consumer goods, making it an ideal base for an agency focused on lifestyle and beauty PR. The agency’s understanding of the local media landscape and social media trends in Spain allows it to craft campaigns that resonate with Spanish consumers. While OnTheList primarily targets clients in the consumer internet and fashion sectors, its services are adaptable for any brand seeking a strong online and offline presence in Spain.

OnTheList is a good fit for fashion, beauty, and lifestyle brands that need a dedicated partner to manage their public relations and social media in Spain. The agency is particularly suitable for emerging brands looking to build awareness, as well as established companies aiming to refresh their digital strategy. With its 360° service model and focus on measurable results, OnTheList offers a practical, hands-on approach to brand communication in the competitive Madrid market.