PCYC

PCYC is a Madrid-based public relations and communications agency that primarily serves companies and organizations within the gastronomy, tourism, and leisure sectors. Founded in 1990, the agency works with a diverse range of clients, from local businesses and wineries to international brands and public institutions, including the Madrid City Council and high-profile names like Banca Rothschild and Editorial Taschen. While not exclusively focused on startups or charities, PCYC's expertise makes it a strong partner for any entity seeking to build or enhance its presence in the food, wine, travel, and hospitality industries.

Specialized Focus on Gastronomy and Tourism

PCYC distinguishes itself through its deep specialization in gastronomy and tourism, areas where it has built a reputation over more than three decades. The agency's team includes experts in food, wine, and travel communication, allowing it to offer nuanced counsel that goes beyond standard PR. PCYC is part of a business group that includes FORO DE DEBATE, S.L., the organizer of MADRIDFUSIÓN, one of the world's most prestigious international gastronomy summits. This connection gives PCYC unique insight into global food trends and access to a network of top chefs, sommeliers, and industry influencers. The agency's work often involves analyzing emerging trends in leisure and gastronomy, then disseminating them through targeted media and event strategies.

Services and Capabilities

PCYC positions itself as a full-service agency, but its core strengths lie in public relations, media relations, event organization, and strategic communication. The agency manages press offices, handles image and reputation, and coordinates both public and private events. It also offers design and advertising purchasing services, though its primary focus remains on earned media and experiential marketing. Based on its industry keywords and client history, PCYC likely specializes in the following services:

• Press office management and media relations
• Event planning and production (product launches, tastings, conferences)
• Gastronomic advisory and trend analysis
• Social media strategy and content creation
• Crisis communication and reputation management
• Influencer and blogger outreach
• Travel and tourism promotion campaigns
• Corporate communication for food and beverage brands

Location and Local Expertise

Based at 21 Calle del Almirante in Madrid, Spain, PCYC is deeply rooted in the Spanish capital's vibrant culinary and cultural scene. Madrid is a major European hub for gastronomy, tourism, and events, making it an ideal base for an agency focused on these sectors. The agency's location allows it to maintain close ties with local media, government bodies, and industry associations. PCYC's long history in Spain means it understands the nuances of the Spanish market, from regional wine appellations to the country's influential food media landscape. For clients looking to connect with audiences in Spain or promote travel to the country, PCYC's local knowledge is a significant asset.

PCYC is a good fit for businesses and organizations in the food, wine, travel, and leisure industries that need a specialized agency with deep industry connections and a proven track record in event organization and media relations. It is particularly suited for brands seeking to make an impact in the Spanish market or to leverage Spain's global reputation in gastronomy and tourism.