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Say What?

Say What? is a public relations agency based in Milan (founded 1995).

Milan Founded 1995 51-200 employees

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About Say What?

Based in Milan, Italy, Say What? has been operating in the country's competitive communications landscape since 1995. The agency is situated at 4 Via Monte Generoso in the Lombardy capital, a city that serves as a major hub for media, fashion, and corporate communications in Southern Europe. Milan's dynamic business environment, with its mix of established multinationals and innovative startups, provides a fitting backdrop for an agency that has evolved to meet the changing demands of public relations over nearly three decades.

Core Services and Capabilities

Say What? offers a comprehensive suite of public relations and communications services, with a particular focus on media relations, press office management (ufficio stampa), and digital PR. The agency's approach is built around strategic planning and consultancy, helping clients define their brand positioning and reorganize their communication structures. They emphasize measurable results, using certified KPIs such as Advertising Value Equivalency (AVE) and Reach to track media impact and ROI. Their service portfolio also includes social media management, graphic design, and performance marketing, reflecting a 360-degree view of modern communication. The team, composed primarily of Millennials and Gen Z professionals, brings a proactive, digitally-native perspective to their work.

Industries and Client Focus

Say What? tailors its services to both B2B and B2C sectors, handling product communication, corporate messaging, and crisis management. The agency works across a range of industries, leveraging its expertise in media trend analysis and monitoring to deliver targeted campaigns. They also offer event marketing and television production (produzione televisiva) as part of their integrated service model. The agency collaborates with a network of freelance professionals across Italy to provide customized solutions for each client. Notably, Say What? fosters a pet-friendly office culture, welcoming animals in the workplace and featuring a mascot named Scott, which reflects a modern, inclusive work environment.

Expertise and Methodologies

The agency's methodology is rooted in data-driven decision-making. They specialize in media influence metrics and media success analysis, using tools to track media trends and measure the effectiveness of their campaigns. Their strategic consultancy services help companies define their brand strategy and positioning, while their advocacy work supports public relations & communications services for clients navigating complex regulatory or public opinion landscapes. Say What? also emphasizes digital communication, integrating social media management and digital PR into broader strategies. The agency's long-standing presence in Milan since 1995 gives it deep local market knowledge, which they combine with a modern, results-oriented approach.

  • Media relations and press office (ufficio stampa)
  • Digital PR and social media management
  • Strategic planning and brand consultancy
  • Event marketing and television production
  • Crisis communication and advocacy
  • Graphic design and performance marketing
  • Media trend analysis and ROI measurement

Say What? is a good fit for companies in Italy seeking a data-driven communications partner that combines traditional media relations with modern digital capabilities. Their team's Millennial and Gen Z composition makes them particularly suitable for brands targeting younger demographics or looking to refresh their digital presence. The agency's emphasis on measurable KPIs and strategic consultancy also appeals to organizations that require clear ROI from their PR investments. Whether for B2B or B2C clients, Say What? offers tailored services that adapt to each client's specific needs, backed by nearly three decades of experience in Milan's communications market.

Key facts

  • Team size: 51-200 employees
  • Headquarters: 4 Via Monte Generoso, Milan, Lombardy, Italy, 20155
  • Address: 4 Via Monte Generoso , Milan Lombardy Italy 20155
  • SIC codes: 7389

Keywords & focus

Topics and areas Say What? works with.

  • event marketing
  • ufficio stampa
  • strategic planning
  • consulenza strategica
  • produzione televisiva
  • media relations
  • advocacy
  • strategy
  • social media
  • eventi
  • digital pr
  • social media management
  • graphic design
  • media relation
  • digital communication
  • public relations & communications services
  • media influence metrics
  • b2c
  • performance marketing
  • media roi
  • services
  • media success
  • brand strategy
  • media impact
  • brand positioning
  • tailored services
  • media trend analysis
  • b2b
  • media trend monitoring
  • 360 communication view
  • +122 more

Technologies

SendInBlue, Outlook, Google Font API, WordPress.org, Nginx, Mobile Friendly, AI, LinkedIn Ads

Industries served by Say What?

Say What? works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.

  • public relations & communications

Frequently asked questions about Say What?

Common questions and answers about Say What?, their services, location, and how to work with them.

Where is Say What? located?
Say What? is headquartered in Milan.
What services does Say What? offer?
Say What? offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
What industries does Say What? serve?
Say What? serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
Is Say What? a verified PR agency?
Say What? is listed on Online PR. Verification status is shown on their profile.
How can I contact Say What??
You can visit their website at http://www.saywhat.it
How many reviews does Say What? have?
Say What? has 0 client reviews with an average rating of 0.0 out of 5.
When was Say What? founded?
Say What? was founded in 1995.

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